When your eyes see colours, these trigger sensations in the brain that make a strong impression of a company’s image. The corporate image of your company, the style of your brand and the image of the people who work in your teams are all facets of the personality you want to sell.
When you take part in an event, the colours you choose should create a certain mood, boost your capacity to attract the attention of visitors to the trade fair, and make you stand out in the crowd.
Colour as a tool in the stand design concept
The colours you use to decorate your stand at a fair are more than just paint; they’re instruments that influence and change the mood of those working there, and the potential customers visiting the fair. If the overall look of your website, stand, store or office décor, brochures and visual graphic identity puts people in a better mood, they will be more likely to form closer ties with the brand and to come back and visit you again. This means far more than using the company’s corporate colour.
It means understanding what colours signify and using them to support your message with your stand design. The colours you choose have a remarkable effect on the decision-making process.