The business of home automisation expects to reach 20,000 million euros by 2020 throughout the world. The need for remote control that the user has has meant that new applications and products are continuously emerging which will allow for any elements in houses or buildings to be regulated. This evolution, albeit slower, has also reached Spain.
The upturn of residential construction and the increase in investment in the tertiary sector have been two of the causes that have encouraged the growth in technological product sales for the building sector in Spain in recent years. This varied sector unites more than one hundred companies that are committed to the manufacture and sale of security systems (cameras, video-surveillance systems, anti-theft and fire alarms), energy control and regulation (smart meters, measuring equipment and control systems), opening automations (for doors, blinds, awnings, garages and barriers), access and presence monitoring, as well as intercom systems (both standard and video intercoms), and automation systems, amongst other products.
In practical terms, since 2013 the sales of these types of products in Spain have been on the rise. The sector reached a business volume of 935 million euros in 2017, with a 6.7% growth in comparison with 2016. For their part, sales in these products on the domestic market reached 730 million euros, a figure that makes up 8% more than that recorded in the previous year. Although it is a business where there are lots of companies, from small manufacturers to large multinational companies, the technological product market for the building sector is still dominated by multinationals. In this sense, companies like Securitas Direct, Tyco, Honeywell, Siemens and Bosch control more than 80% of this market in Spain.
Forecasts for 2018 indicate that the technological product market for the building sector will keep growing. Sales will surely exceed two figures. Increase in demand, especially from residential building, will be a significant aspect. We mustn’t forget that new construction will account for more than 60% of the technological products for the building sector that are sold in our country.
The type of property being built now has changed, becoming more suited to the technological changes that society has gone through. The many foreign investment funds that have moved into the property developer business and have reactivated the residential market are looking for a specific client. Their main objective is a middle or middle-upper class that has been on hold until the availability of new construction resurfaces. This type of client is looking for a quality product that brings together the three axes upon which automation turns: comfort, security and energy-saving.