IFEMA has designated Morocco and Colombia as the guest importers of ePower&Building 2018. This initiative is part of the strategy of growing internationalisation being undertaken by IFEMA in its trade fairs – one of the strategic pillars of the development of the trade fair institution – and in particular of those integrated under the umbrella of ePower & Building, which has been consolidated as a benchmark event in Europe for the building sector. In this way, IFEMA is contributing to positioning Spain in the international panorama of the construction and industrial sector, encouraging international business opportunities, and boosting the domestic market.
The decision has been made in response to the interests of the exhibiting companies and their target markets, thus facilitating their access to potential customers. The event is working on a programme of invited purchasers from those countries, with which those exhibitors who are interested can schedule trade meetings during the Fair.
This programme will be added to the rest of the tools that the ePower&Building halls make available to exhibitors to help them maximise their investment, such as workshops, demonstrations, technical training rooms, national and international guest buyer programmes, B2B meetings, communication etc.