Participating in a trade fair is one of the most comprehensive marketing tools for all businesses, as shown by the Seminar on Trade Fair Marketing for Exhibitors. Held on 13th June at the Feria de Madrid, the seminar was aimed at companies taking part in the ePower&Building exhibitions and was attended by representatives from around 100 companies.
In his remarks, the Director of ePower&Building, Raúl Calleja, said that “as trade fairs represent a major event for an industry, they are a tool for expanding opportunities to reach major objectives, such as trade, communication, impact, time and scheduling, within a short time frame.”
These advantages will feature in the second edition of ePower&Building, to be held between 13th and 16th November 2018. The event will bring together IFEMA exhibitions related to the building industry: CONSTRUTEC, BIMEXPO, ARCHISTONE, VETECO, MATELEC and MATELEC LIGHTING. The timing of these events again coincides with the second edition of MATELEC INDUSTRY. Under the slogan “Transforming the way we build a Green World”, the ePower&Building event is expected to bring together 1,600 exhibitor companies – an increase of 30% on the 2016 edition – and more than 80,000 professional visitors from 100 countries, making it of the main platforms for the building industry in Europe.
Those attending the Seminar on Trade Fair Marketing for Exhibitors found out how to maximise return on investment when taking part in fairs, as well as how to create the highest number of business opportunities. Attendees also learned about how salespeople should behave during fairs in order to strengthen their company image, as well as how, when and who to address to drive quality traffic to their stands. A number of case studies were also presented at the event.